Italian pics to screen after Ventana Sur
Cinecitta Luce’s Carla Cattani. Screenings will also include trailers for Italian films ready for delivery in early 2013. Organized by the Cannes Market and Argentina’s Incaa Film Institute, Ventana Sur will arrange air tickets for guest buyers to take in the Italian screenings. The one-day Italo film mart builds on a close relationship between film authorities that already operate an Italy-Argentina co-production fund. Showcase also marks a new direction in Cinecitta Luce Italian cinema promotion, said Cinecitta Luce CEO Roberto Cicutto. “We want to really push the commercial side of promotion, organize less Italian film seasons but improve opportunities for producers to meet foreign distributors, taking films to events where buyers are invited,” Cicutto said. Move will not affect the presence of Italian films at international film festivals, Cicutto said.