February import deal has altered landscape for pic biz
IFTA staffers. Key areas include audits and censorship requirements, with companies now having increased rights to edit films. “We really think that this is a big win-win for China, too,” she said. Staffers for IFTA, which has 150 members in 23 countries, are also finding that members need assistance in such areas as new media, collections, umbrella agreements, piracy and standard sales agreements. “Our job is to unravel these areas for members,” Prewitt said. IFTA’s also prepping a beachside get-together in Cannes on Tuesday evening, hosted by chairman Paul Hertzberg of CineTel. “I love coming to Cannes because our members do what they do best,” Prewitt said. “In Los Angeles, I hear about their problems, but out here I get to see just how skilled they are.”
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