Cannes: Screening attendance up 25%

Rain a setback for festivities, not biz

While the persistent rain was a setback for Cannes festivities, business-wise it worked like a charm, market topper Jerome Paillard told Variety.

Attendance at screenings was up 25% over 2011, show figures released on May 21, with 35,700 admissions, even though the number of screening rooms had remained the same.

Paillard also pointed out that the Producers Network was a large success. “We had 30% of overbooking for the Producers Network conferences and the daily breakfasts were much more packed than at the last two editions,” said the topper.

There was also an 8% rise in the number of companies — spanning 109 countries — attending Cannes over last year.

The biggest spikes in participation came from Asia (up 15%) and Latin America ( up 21%), with Chile, Argentina, Taiwan and India posting the largest rises in attending industryites.

Out of 4,659 films that are repped at Cannes, 3,028 are making market debuts and 2,753 of them are completed.

The first edition of the Doc Corner, which presented 626 documentary features at various stages, was successful, said Paillard, pointing out that the sidebar’s digital library screened 230 docs which drew 1,200 viewings.

As it did last year, the market will provide buyers and other interested parties catch-up screenings of 20 films that unspooled across various Cannes selections and 180 pics that screened at the mart via its online platform Cinando.

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