Pledges 10% of its revs from industry bookings to Cinema and Television Benevolent Fund

LONDON — The new Bulgari Hotel and Residences in London’s Knightsbridge district has dedicated its screening theater to Richard Attenborough, and pledged 10% of its revenues from industry bookings to the Cinema and Television Benevolent Fund.

The cinema was formally opened by Attenborough’s son, theater director Michael Attenborough, on Tuesday evening. The event was hosted by David Puttnam and attended by some of the most important players in the U.K. film industry.

The guest list included British Film Institute CEO Amanda Nevill, Warner U.K. managing director Josh Berger, multihyphenate Alan Parker, thesp Alan Rickman, producers Duncan Kenworthy, Sandy Lieberson, David Parfitt and Jeremy Thomas, BAFTA CEO Amanda Berry and National Film and Television School topper Nik Powell.

The 47-seat room will be available for industry screenings and private bookings, as well as to the Bulgari’s guests.

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