Universal’s “Bridesmaids” is now the most-popular VOD title of all time, with 4.8 million rentals according to Rentrak’s OnDemand Essentials. Available through Feb. 29, the pic has grossed $24 million through VOD over four months.
Studio estimates the Oscar-nominated comedy has grossed over $40 million in digital sales, which includes electronic sell-through, hotel viewings, internet VOD and pay-per-view.
In theaters, “Bridesmaids” grossed $169 domestically and $287 million worldwide, according to Rentrak. The pic received Academy Award noms for Annie Mumolo and Kristen Wiig’s original screenplay and Melissa McCarthy’s performance in a supporting role.