It’s shaping up to be a colorful weekend at the domestic box office, as Disney-Pixar’s “Brave” should easily win the frame with $60 million-plus while fellow kidpic “Madagascar 3” continues to hold steady with $21 million, according to early estimates.
“Brave” marks the 13th consecutive No. 1 debut for Pixar and is currently on par with “Wall-E’s” opening of $63 million. The 3D toon, helmed by Mark Andrews and Brenda Chapman, is Pixar’s widest-bow to date at 4,164 locations (including 2,790 3D).
This weekend’s other wide release, “Abraham Lincoln: Vampire Hunter,” is tracking in the $18 mil range with potential to reach $20 million, depending on late-night auds.
Based on the popular novel by Seth Grahame Smith, “Vampire Hunter” cumed $701K from midnight showings Thursday but appears to be playing to fanboys and fanboys only.
“The concept is far out,” one rival exec notes of the 3D tentpole. “You kind of need someone to trust to get more people in (theaters),” the exec says, referring to the pic’s overall lack of star power.
Woody Allen’s “To Rome With Love,” meanwhile, is off to a solid start in the specialty arena, with early estimates for the Sony Pictures Classics comedy at $85K/per screen from 5 locations (New York/LA). Starring Penelope Cruz, Jesse Eisenberg and Ellen Page, pic has already cumed $10 million overseas and will continue to roll out Stateside in the coming weeks.
Focus Features’ “Seeking a Friend for the End of the World” is in line for a quiet $3 million from 1,618 locations.