You will be redirected back to your article in seconds

Blueprint, Category 5 team on TV, films

Aim is to bring musical clients to screens

Blueprint Group, which manages Lil Wayne, Nicki Minaj, Drake, Hit-Boy, T.I., Lil Twist and Kane Beatz, is moving into TV and features via a partnership with Brian Sher’s Category 5 mangement-production company.

“We have long envisioned Blueprint as a multiplatform, full-service management and artist development firm,” said Blueprint co-founder and co-CEO Gee Roberson. “Having this division, and Brian’s talent and vision, opens many doors for opportunities and synergies outside of the traditional music realm for our artists.”

Sher will lead Blueprint Group’s initiatives in features and TV for Blueprint’s roster, and serve as the internal liaison with each artist’s film and TV agents.

“Our goal in this endeavor is to cross these artists over so they can be as prolific in the film and television spaces as they are in the music space,” Sher said.

Blueprint was born out of the merger of Roberson and Kyambo Joshua’s Hip Hop Since 1978 with Cortez Bryant’s Bryant Management. The film-TV division is being added to its digital strategy, touring, branding and marketing-promotions divisions.

Sher launched Category 5 in 2008, and has since helped package and exec produce “Boss,” T.I.’s VH1 series “Family Hustle,” “The Michael Vick Project” on BET and T.I.’s “Road to Redemption” on MTV.

Blueprint’s concert efforts include the recently completed Club Paradise Tour headlined by Drake, Minaj’s Pink Friday World Tour, the 2011 Watch the Throne Tour and Lil Wayne’s 2011 I Am Still Music Tour.

More Film

  • Assassination Nation Sundance

    Sundance Film Review: 'Assassination Nation'

    Blueprint Group, which manages Lil Wayne, Nicki Minaj, Drake, Hit-Boy, T.I., Lil Twist and Kane Beatz, is moving into TV and features via a partnership with Brian Sher’s Category 5 mangement-production company. “We have long envisioned Blueprint as a multiplatform, full-service management and artist development firm,” said Blueprint co-founder and co-CEO Gee Roberson. “Having this […]

  • Netflix Execs Call Film Critics 'Disconnected'

    Netflix Execs Call Critics 'Disconnected' for Bashing 'Bright' Film

    Blueprint Group, which manages Lil Wayne, Nicki Minaj, Drake, Hit-Boy, T.I., Lil Twist and Kane Beatz, is moving into TV and features via a partnership with Brian Sher’s Category 5 mangement-production company. “We have long envisioned Blueprint as a multiplatform, full-service management and artist development firm,” said Blueprint co-founder and co-CEO Gee Roberson. “Having this […]

  • Ryan Reynolds Detective Pikachu

    Ryan Reynolds Signs First-Look Deal at Fox With 'Clue' Movie in the Works

    Blueprint Group, which manages Lil Wayne, Nicki Minaj, Drake, Hit-Boy, T.I., Lil Twist and Kane Beatz, is moving into TV and features via a partnership with Brian Sher’s Category 5 mangement-production company. “We have long envisioned Blueprint as a multiplatform, full-service management and artist development firm,” said Blueprint co-founder and co-CEO Gee Roberson. “Having this […]

  • Monsters and Men Sundance

    Sundance: Neon Buys Police Shooting Drama 'Monsters and Men'

    Blueprint Group, which manages Lil Wayne, Nicki Minaj, Drake, Hit-Boy, T.I., Lil Twist and Kane Beatz, is moving into TV and features via a partnership with Brian Sher’s Category 5 mangement-production company. “We have long envisioned Blueprint as a multiplatform, full-service management and artist development firm,” said Blueprint co-founder and co-CEO Gee Roberson. “Having this […]

  • Idris Elba'Molly's Game' film premiere, Arrivals,

    Idris Elba Says the World Is Ready for a Female James Bond

    Blueprint Group, which manages Lil Wayne, Nicki Minaj, Drake, Hit-Boy, T.I., Lil Twist and Kane Beatz, is moving into TV and features via a partnership with Brian Sher’s Category 5 mangement-production company. “We have long envisioned Blueprint as a multiplatform, full-service management and artist development firm,” said Blueprint co-founder and co-CEO Gee Roberson. “Having this […]

  • Incredibles 2

    'Incredibles 2': Pixar Reveals New Cast and Characters

    Blueprint Group, which manages Lil Wayne, Nicki Minaj, Drake, Hit-Boy, T.I., Lil Twist and Kane Beatz, is moving into TV and features via a partnership with Brian Sher’s Category 5 mangement-production company. “We have long envisioned Blueprint as a multiplatform, full-service management and artist development firm,” said Blueprint co-founder and co-CEO Gee Roberson. “Having this […]

  • 'Maze Runner: The Death Cure' Tops

    'Maze Runner: The Death Cure' Dominates Social Media Buzz Ahead of Opening

    Blueprint Group, which manages Lil Wayne, Nicki Minaj, Drake, Hit-Boy, T.I., Lil Twist and Kane Beatz, is moving into TV and features via a partnership with Brian Sher’s Category 5 mangement-production company. “We have long envisioned Blueprint as a multiplatform, full-service management and artist development firm,” said Blueprint co-founder and co-CEO Gee Roberson. “Having this […]

More From Our Brands

Access exclusive content