Aim is to bring musical clients to screens
Blueprint Group, which manages Lil Wayne, Nicki Minaj, Drake, Hit-Boy, T.I., Lil Twist and Kane Beatz, is moving into TV and features via a partnership with Brian Sher’s Category 5 mangement-production company.
“We have long envisioned Blueprint as a multiplatform, full-service management and artist development firm,” said Blueprint co-founder and co-CEO Gee Roberson. “Having this division, and Brian’s talent and vision, opens many doors for opportunities and synergies outside of the traditional music realm for our artists.”
Sher will lead Blueprint Group’s initiatives in features and TV for Blueprint’s roster, and serve as the internal liaison with each artist’s film and TV agents.
“Our goal in this endeavor is to cross these artists over so they can be as prolific in the film and television spaces as they are in the music space,” Sher said.
Blueprint was born out of the merger of Roberson and Kyambo Joshua’s Hip Hop Since 1978 with Cortez Bryant’s Bryant Management. The film-TV division is being added to its digital strategy, touring, branding and marketing-promotions divisions.
Sher launched Category 5 in 2008, and has since helped package and exec produce “Boss,” T.I.’s VH1 series “Family Hustle,” “The Michael Vick Project” on BET and T.I.’s “Road to Redemption” on MTV.
Blueprint’s concert efforts include the recently completed Club Paradise Tour headlined by Drake, Minaj’s Pink Friday World Tour, the 2011 Watch the Throne Tour and Lil Wayne’s 2011 I Am Still Music Tour.