Bloom-Kirkwood banner tackling Noel Coward tale, others

Bitesize Entertainment is launching with a team of Mevio.com topper Ron Bloom and “Rocky” producer Gene Kirkwood with plans to produce four to six features a year.

Deal was announced at Cannes on Friday.

Initial slate includes dramedy “Mad Dogs and Englishman,” the tale of Noel Coward’s two weeks at the Desert Inn in Las Vegas in 1955; dark comedy “Girlfriends Day,” directed by Bob Odenkirk with Bryan Cranston, David Cross and Amber Tamblyn starring; and a feature based on the Vanity Fair article “Untangling Rebekah Brooks” by Suzanna Andrews.

BiteSize is touted as a vertically integrated entertainment studio that spans multiple platforms and has started construction on company HQ at Hollywood and Vine with plans to open in three months. “That is exactly where we should be,” Bloom told Variety.

Kirkwood, whose credits include “New York, New York,” “Pope of Greenwich Village” and “The Idolmaker,” and producing partner Ross Elliot will fold their newly created Kirkwood-Elliot Prods. into BiteSize Entertainment to serve as the exclusive feature film production arm of the company.

Mevio is backed by venture capital firms, Kleiner Perkins Caufield & Byers, Sequoia Capital, Sherpalo Ventures, DAG Ventures and Crosslink Capital. Mevio produces and distributes a slate of short-form entertainment shows is on pace to deliver more than 1 billion streams per month by the end of 2012.

BiteSize is aiming to be a supplier of commercial projects for both the studios and major independent distributors worldwide, as well as a conduit for the development of “born on the Web” franchises. In addition to higher-budgeted commercial feature films, Bloom and Kirkwood are planning a slate of “micro-budgeted” theater-quality features.

“We are witnessing the emergence of the first new platform for entertainment distribution and consumption in the last 100 years,” Bloom said. “But Hollywood has barely begun to take advantage of it. But just as Silicon Valley was the center of the social network revolution, I believe Hollywood will be the epicenter of this entertainment revolution.”

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