‘Avengers’ boosts ticket averages in Q2

Theater Owners say average domestic ticket price was $8.12

The strong turnout for 3D showings of Disney-Marvel’s “The Avengers” helped average domestic ticket prices hit a record $8.12 during the second quarter. That’s up from the previous high of $8.06 set this time last year.

The National Assn. of Theater Owners released the quarterly stats on Friday.

Average ducat costs rose 2.5% this past quarter over the first quarter, which saw a 1.1% increase over fourth-quarter 2011.

It’s not unusual for the average domestic ticket price to go up during the second quarter, based on increased demand and higher 3D prices. This year, “Avengers” smashed domestic opening records, scoring a massive $207 million Stateside bow; more than half of that came from higher-priced 3D screens.

The stereo format has been waning, however. “The Amazing Spider-Man” and “Prometheus” generated about 40% of their B.O. from 3D tickets, excluding Imax.

Summer box office, at $3.404 billion, currently trails last year’s record-setting season by 3%.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading