Asylum sets theatrical distribution effort

Horror film '#Holdyourbreath' will go out Oct. 5

The Asylum is moving into theatrical releasing and has set its supernatural horror project “#Holdyourbreath” for an Oct. 5 opening.

Film stars Katrina Bowden (“30 Rock”) and Randy Wayne (“True Blood”) and follows seven friends embarking on a weekend camping trip who pass a run-down cemetery and find themselves arguing about the legitimacy of an urban myth. When one friend refuses to hold his breath while passing by, he finds himself the unwitting host to a notorious serial killer who jumps from body to body.

The film’s release will include a social media campaign focusing on the urban legend.

“Theatrical releases for our films is a progression that has always been part of our company’s plan,” said partner Paul Bales.

The Asylum has telepics “Shark Week” and “Dead Walking” for Syfy Channel and two additional projects for Lifetime Television. The company is in production on “Age of the Hobbits” in Cambodia.

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