Ambulante gives docus a home

Fest Traveler: Morelia Festival 2012

In 2005, Diego Luna and Gael Garcia Bernal dined with Morelia’s Daniela Michel and Alejandro Ramirez, prexy of Cinepolis, Mexico’s largest exhib, to talk about bringing documentaries to commercial screens across Mexico.

The moment gave birth to the Ambulante Documentary Film Festival, which has grown with Morelia, swelling Mexican docu production.

A guerrilla-style fest founded by Luna, Garcia Bernal and Canana partner Pablo Cruz, Ambulante has built attendance to nearly 100,000 in 33 cities in 15 countries, from Kosovo to Argentina, linking to doc fests like Copenhagen’s CPH:DOX.

“Internet is great to reach wider audiences. But especially in Latin America, it’s very important that directors meet their public,” says exec director Elena Fortes.

Ambulante seeks out alternative venues, often deep in more rural Mexico, providing citizens with tools to run their edition as semi-independent cells, encouraging a uniquely local feel. It remains tight with Morelia, sharing staff and a similar mission, per Fortes.

Fest provides two docu post-production grants per year.

That can matter: Justice-system-gone-wrong docu “Presumed Guilty” won a 2007 Gucci-Ambulante Grant, topped Morelia and stirred Mexico, grossing $6.3 million in 2011.

Related Links:
Morelia carves niche as career launching pad

More Scene

  • 'Pitch Perfect 3' film premiere

    Elizabeth Banks, Rebel Wilson Celebrate Women's Empowerment at 'Pitch Perfect 3' Premiere

    In 2005, Diego Luna and Gael Garcia Bernal dined with Morelia’s Daniela Michel and Alejandro Ramirez, prexy of Cinepolis, Mexico’s largest exhib, to talk about bringing documentaries to commercial screens across Mexico. The moment gave birth to the Ambulante Documentary Film Festival, which has grown with Morelia, swelling Mexican docu production. A guerrilla-style fest founded […]

  • Holiday Soul Party

    Lena Waithe on Inclusive Storytelling: 'There's Still a Long Way to Go'

    In 2005, Diego Luna and Gael Garcia Bernal dined with Morelia’s Daniela Michel and Alejandro Ramirez, prexy of Cinepolis, Mexico’s largest exhib, to talk about bringing documentaries to commercial screens across Mexico. The moment gave birth to the Ambulante Documentary Film Festival, which has grown with Morelia, swelling Mexican docu production. A guerrilla-style fest founded […]

  • New York Premiere of Focus Features

    Stars Talk Daniel Day-Lewis Retirement at 'Phantom Thread' Premiere: 'We’d Like Him to Make More Films'

    In 2005, Diego Luna and Gael Garcia Bernal dined with Morelia’s Daniela Michel and Alejandro Ramirez, prexy of Cinepolis, Mexico’s largest exhib, to talk about bringing documentaries to commercial screens across Mexico. The moment gave birth to the Ambulante Documentary Film Festival, which has grown with Morelia, swelling Mexican docu production. A guerrilla-style fest founded […]

  • 'Jumanji: Welcome to the Jungle' film

    Dwayne Johnson, Kevin Hart's 'Jumanji' Maintains 'Soul' of Robin Williams Original

    In 2005, Diego Luna and Gael Garcia Bernal dined with Morelia’s Daniela Michel and Alejandro Ramirez, prexy of Cinepolis, Mexico’s largest exhib, to talk about bringing documentaries to commercial screens across Mexico. The moment gave birth to the Ambulante Documentary Film Festival, which has grown with Morelia, swelling Mexican docu production. A guerrilla-style fest founded […]

  • John Cena Ferdinand

    'Ferdinand' Director on Why John Cena Was Perfect for Title Role

    In 2005, Diego Luna and Gael Garcia Bernal dined with Morelia’s Daniela Michel and Alejandro Ramirez, prexy of Cinepolis, Mexico’s largest exhib, to talk about bringing documentaries to commercial screens across Mexico. The moment gave birth to the Ambulante Documentary Film Festival, which has grown with Morelia, swelling Mexican docu production. A guerrilla-style fest founded […]

  • Asian-American Unforgettable Awards 2017

    'Westworld's' Leonardo Nam Says Seeing Asian Actors in ‘Star Wars’ ‘Feels Normal’

    In 2005, Diego Luna and Gael Garcia Bernal dined with Morelia’s Daniela Michel and Alejandro Ramirez, prexy of Cinepolis, Mexico’s largest exhib, to talk about bringing documentaries to commercial screens across Mexico. The moment gave birth to the Ambulante Documentary Film Festival, which has grown with Morelia, swelling Mexican docu production. A guerrilla-style fest founded […]

  • Mark Hamill'Star Wars: The Last Jedi'

    'Star Wars: The Last Jedi' Honors Late Carrie Fisher at Elaborate Premiere

    In 2005, Diego Luna and Gael Garcia Bernal dined with Morelia’s Daniela Michel and Alejandro Ramirez, prexy of Cinepolis, Mexico’s largest exhib, to talk about bringing documentaries to commercial screens across Mexico. The moment gave birth to the Ambulante Documentary Film Festival, which has grown with Morelia, swelling Mexican docu production. A guerrilla-style fest founded […]

More From Our Brands

Access exclusive content