AFM sets 50 new exhibitors

Good Universe, Mister Smith among companies set for American Film Market

Signaling a possible uptick in activity, the American Film Market has added 50 new exhibiting companies, including Altitude Film Sales, Embankment Films, Good Universe, Mister Smith Entertainment, Radiant Films Intl., Speranza13 Media and the Solution Entertainment Group.

Last year’s AFM drew a total of 357 exhibiting companies. The 33rd AFM opens on Halloween and runs through Nov. 7.

National organizations from Australia, Dominican Republic, Panama, Russia and Thailand will also have a presence at AFM for the first time.

“Global production is steadily expanding,” said Jonathan Wolf, exec VP of the Independent Film & Television Alliance and managing director of the AFM. “The AFM welcomes and looks forward to supporting the producers, distributors and national organizations from every corner of the world.”

National orgs include Ausfilm (Australia), China Film Promotion Intl. (China), Consulate General of Brazil, L.A. (Brazil), Colombia Film Commission (Columbia), FAPAE — Audiovisual Trade, S.L. (Spain), Fiji Film (Fiji), Hong Kong Trade Development Council (Hong Kong), German Films Service + Marketing (Germany), International Consulate of Argentina (Argentina), JETRO (Japan), Korea Creative Content Agency (KOCCA) (Korea), Mexico Film Commission (Mexico), National Federation of Thai Film Assns. (Thailand), NFDC — India (India), NZ Film (New Zealand), Panama Film Commission (Panama), Puerto Rico Film Commission (Puerto Rico), Quebec Film and Television Council (Quebec), Rosinko (Russia), Russian Cinema Fund (Russia), Thailand Film Commission (Thailand) and Turkish Cinema (Turkey).

Last year’s market saw the number of buying companies rise 8% to 718 from 664 in 2010; buying executives were up 7% to 1,523 vs. 1,417 a year earlier; and overall attendance climbed 4% to 7,988 vs. 7,695 in 2010.

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