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Abu Dhabi bows film incentive

Program offers rebate up to 30% of local spend

Abu Dhabi’s twofour54 media zone and the Abu Dhabi Film Commission have unveiled a production rebate program, touted as the region’s first incentive scheme.

The incentive, available Sept. 1, was announced Saturday at Cannes. It is aimed at promoting Abu Dhabi as first choice for producers seeking location, production and post-production services.

The rebate is for up to 30% of spending in the Emirate on features, TV, documentary, advertising and music video production.

The qualifying spend for the rebate is for goods and services sourced from Abu Dhabi; relevant expenditure on location or studio filming and post-production; costs relating to the contracting of any UAE registered crew and services for activities in Abu Dhabi; temporary accommodation in Abu Dhabi plus airline tickets and freight booked on Etihad Airways.

Abu Dhabi offers a range of diverse urban locations and landscapes, a one-stop shop providing prompt government services for visa and permit requirements, and experienced crew and equipment hire supported by state-of-the-art facilities.

The twofour54 facilities have been used for the upcoming “The Bourne Legacy,” starring Jeremy Renner and Rachel Weisz, Indian productions “Oru marubhoomi kadha” and “Oru kal oru kannadi” and the BBC’s “Wild Arabia.”

“This initiative reflects the culmination of our efforts to put in place all the key ingredients to reinforce our position as the regional hub and first choice, go-to place for producers,” said Wayne Borg, deputy CEO and chief operating officer of twofour54.

“This is our commitment to the film and TV production industry. We expect to accelerate production activity and in doing so fulfil our objective to further fuel the development of the regional media industry by providing the opportunity for Arab filmmakers, crew and production support companies to work alongside their international counterparts.”

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