‘Spider-Man’ nets $35 mil on first day

Pic beats previous record set by 'Transformers'

Snaring a record-setting Tuesday gross, Sony’s ”The Amazing Spider-Man” earned $35 million during its opening day, beating the midweek day’s previous record of $27.9 million set by ”Transformers” over the Fourth of July weekend 2007.

Imax boosted Spidey’s opening day total by contributing $4 million.

“Transformers” grossed a whopping $155 million in its first six days, though that included $8.8 million from evening and late-night screenings on Monday. “Spider-Man,” which earned $7.5 million from midnights (added to opening day totals), should see similar traction over the long holiday frame, collecting north of $150 million. That’s improved from Sony’s earlier estimates in the $110 million-$120 million range.

”Spider-Man” should do OK business today as an all-audience alternative; Independence Day typically isn’t a great moviegoing day for adult fare, which will effect pics like ”Ted” and ”Magic Mike.”

Overseas, ”Spider-Man” expands this weekend to markets like Australia, where school holidays start, and throughout most of Europe, as auds there are no longer distracted by the Euro Cup soccer tourney.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety