‘Possession’ overperforms with $17.7 mil

Kidpic 'Oogieloves' earns new all-time low average for 1,000-plus locations

Labor Day weekend moviegoing results were a mixed bag, as Lionsgate’s “Possession” overperformed with $17.7 million, while self-distributed kidpic “The Oogieloves in the Big Balloon Adventure” failed to generate much of any family interest, with the industry’s lowest per-screen average ever for a wide release.

Though the holiday frame still was down by roughly 10% from last year, it proved much more robust than expected — especially for “The Possession,” which was projected to land in the low teens through Sunday. Lionsgate is projecting the film will earn $21.3 million in five days.

The Weinstein Co.’s nationwide entry “Lawless,” at 2,888 locations, scored roughly in line with expectations, earning $9.7 million in three days. Pic launched midweek for a five-day total of $11.8 million.

“Oogieloves,” however, did significantly worse than the film’s projected $4 million weekend max: The film ultimately grossed a dismal $448,131 in three days, bringing its five-day total to just $673,719.

The interactive kidpic , from producer Kenn Viselman, launched at 2,160 locations — the widest berth for a independently distributed family film — and averaged just $207 from Friday to Sunday. That’s the lowest per-screen average of any film ever opening at more than 1,000 engagements. Indie horror pic “Creature” averaged $217 from 1,507 debut locations in 2011.

Holdovers showed plenty of grit this weekend: Disney’s “The Odd Life of Timothy Green,” which fell just 15% in its third frame, for an estimated three-day gross of $6.1 million and a domestic cume reaching $35.9 million through Sunday.

Lionsgate, meanwhile, occupied the domestic B.O.’s top two spots, with “Possession” and third-weekend holdover “The Expendables 2.” That pic dropped a limited 34% in three days, for an estimated $8.8 million and Stateside cume of $66.2 million.

At the specialty B.O., Focus Features’ phone-sex comedy “For a Good Time, Call” averaged a serviceable $6,146 from 23 debut locations. Pic’s three-day total stands at $141,361.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety