No love for “Oogie”

Kid flick has worst B.O opening in history

Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend.

The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations.

In four days, “Oogieloves” grossed $610,056, yielding a slightly better $282 per-screen average. The film’s three-day average ranks lower than 2011’s horror pic “Creature,” which held the previous all-time low of $217 per screen from more than 1,500 debut locations.

Bizzers had a hard time wrapping their head around the film’s release strategy, since the target demo — 3- to 5-year-olds — watch most kiddie programs at home.

Viselman insists that a theatrical release was necessary to develop the desired widespread family support, however.

“Because of the over-proliferation of American television and gaming right now, it’s very hard to break through the clutter,” Viselman says. “We sat down with broadcasters and the top retailers, and they said we needed to perform on a larger scale.

“They knew the risks, and they were right at our side,” Viselman adds.

“Oogieloves” likely would have fared much better had it started smaller — developing a following in the top U.S. markets, before expanding wider.

As it stands, the film has little, if any, steam left to develop legs as a holdover. But Viselman says he still plans to move forward with second and third “Oogieloves” installments. “It’s very possible that we have a different release plan,” he adds.

More Film

  • Solo a Star Wars Story Deadpool

    It's Official: Deadpool Is Now Cooler Than Han Solo

    Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend. The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations. In four days, “Oogieloves” grossed $610,056, yielding […]

  • solo a star wars story

    Box Office: 'Solo: A Star Wars Story' Headed for Underwhelming Holiday Weekend Debut

    Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend. The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations. In four days, “Oogieloves” grossed $610,056, yielding […]

  • solo a star wars story

    How the Kasdans Settled the Biggest Debate in 'Star Wars' History With 'Solo'

    Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend. The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations. In four days, “Oogieloves” grossed $610,056, yielding […]

  • Morgan Freeman Sexual Harassment

    Morgan Freeman Issues New Statement: 'I Did Not Assault Women'

    Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend. The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations. In four days, “Oogieloves” grossed $610,056, yielding […]

  • Euphoria Review

    Cannes Film Review: 'Euphoria'

    Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend. The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations. In four days, “Oogieloves” grossed $610,056, yielding […]

  • David Permut

    David Permut, Naomi Kawase Join Shanghai Festival Jury

    Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend. The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations. In four days, “Oogieloves” grossed $610,056, yielding […]

  • 'Adrift' Director Baltasar Kormakur on Casting

    'Adrift' Director Baltasar Kormakur on Casting Shailene Woodley, Shooting Surrounded by Sharks

    Domestic moviegoers showed little “Oogie”-love over the long Labor Day weekend. The self-distributed song-and-dance kidpic “The Oogieloves in the Big Balloon Adventure,” from producer Kenn Viselman (“Teletubies”), wound up recording the worst-ever per-screen average for a wide release, with just $206 in three days from 2,160 Stateside locations. In four days, “Oogieloves” grossed $610,056, yielding […]

More From Our Brands

Access exclusive content