‘Carter’ struggles to top of Friday B.O.

Sci-fi epic scrapes up $9.8 mil; 'Lorax' projected to win weekend

Competition is fierce at the top of the domestic box office this weekend with Disney’s “John Carter” currently edging Universal’s “The Lorax” with $9.8 million to “Lorax’s” $9.6 million.

“Carter” has a lot riding on its shoulders — the outer space action epic, based on the Edgar Rice Burroughs series of novels first published in 1912, set the Mouse back a reported $250 million before P&A costs. Add to that the difficulty of marketing a film during a 3D slump without big-name headliners from a director with a strictly Pixar pedigree, and Disney’s challenge becomes clearer.

While “Carter” may be besting “Lorax” now, films that play foremost with younger male audiences usually have sharper three-day drop offs than family pics, which perform strong all the way through Sunday. “Carter” is still expected to land close to $30 million, while “Lorax’s” projected 45% drop will put it north of $38 million for the frame, stealing first.

“Project X” continues to perform for Warner Bros., earning another $4 million for third place Friday. The found footage laffer, budgeted at $12 million, has earned $38.6 million in 10 days domestically. Behind that, Open Road’s “Silent House” took fourth with about $2.6 million.

The frame’s last wide opener didn’t fare so well. At $1.9 million, Paramount/Dreamworks’ “A Thousand Words” landed in sixth, behind Relativity’s “Act of Valor,” and is expected to earn about $6 million through Sunday.

In the specialty market, CBS Films unrolled “Salmon Fishing in the Yemen” in 18 locations for a per screen average of $3,216, its gross expected to top $200,000 this frame. At the same time, Roadside Attractions’ raunchy laffer “Friends With Kids” earned about $600,000 Friday from 374 locations.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading