‘Battleship’ in irons at Friday B.O.

Pic earns just $9 mil at domestic B.O., listing behind 'Avengers'

After relatively smooth sailing abroad, Universal’s “Battleship” has hit some rough water Stateside. Pic earned $9 million at the domestic B.O. Friday and is navigating toward a $25 million opening weekend.

For a film budgeted at a reported $209 million and returning from a $220 million-grossing int’l run, Uni appears to have mitigated the blow, but ripple effects into other sectors for the distributor and its producer Hasbro will be felt. Actioner had a significant P&A spend boasting branded ad partnerships with Coke Zero, Subway, Chevron and others. And low interest will likely harm Hasbro’s work in ancillary markets, including a rerelease of the board game, videogames and apparel.

Battleship’s” domestic prospects were sunk by worldwide champ Disney and Marvel’s “The Avengers,” which earned $15.3 million Friday, bringing its domestic cume to $417.3 million while its global cume sits safely north of $1 billion. “Avengers” is expected to win its third consecutive weekend with a little over $50 million through Sunday.

Paramount’s “The Dictator” grossed $5.7 million Friday for a cume of $9.8 million since its Wednesday bow. The Sacha Baron Cohen laffer’s audience is currently skewing about two-thirds male, with 56% of auds under 25. Pic is expected to earn something in the low $20 million range in its first five days.

Finally, Lionsgate’s “What to Expect When You’re Expecting” and Warner Bros.’ “Dark Shadows” are within spitting distance for fourth with $3.9 million and $3.8 million respectively Friday. Both are looking at weekend hauls in the modest teens. In seven days, “Dark Shadows” has cumed $42 million.

More Film

  • DUBAI, UNITED ARAB EMIRATES - DECEMBER

    Dubai: Festival President Abdulhamid Juma on Growing The Market and Opening to TV

    After relatively smooth sailing abroad, Universal’s “Battleship” has hit some rough water Stateside. Pic earned $9 million at the domestic B.O. Friday and is navigating toward a $25 million opening weekend. For a film budgeted at a reported $209 million and returning from a $220 million-grossing int’l run, Uni appears to have mitigated the blow, […]

  • oprah actors on actors

    Oprah Winfrey to Receive 2018 Cecil B. DeMille Award at the 75th Annual Golden Globes (Watch)

    After relatively smooth sailing abroad, Universal’s “Battleship” has hit some rough water Stateside. Pic earned $9 million at the domestic B.O. Friday and is navigating toward a $25 million opening weekend. For a film budgeted at a reported $209 million and returning from a $220 million-grossing int’l run, Uni appears to have mitigated the blow, […]

  • Kevin Hart Great Outdoors

    Film News Roundup: Kevin Hart Boards Action-Comedy 'On the Run' at Universal

    After relatively smooth sailing abroad, Universal’s “Battleship” has hit some rough water Stateside. Pic earned $9 million at the domestic B.O. Friday and is navigating toward a $25 million opening weekend. For a film budgeted at a reported $209 million and returning from a $220 million-grossing int’l run, Uni appears to have mitigated the blow, […]

  • Star Wars: The Last Jedi

    AMC Adding Late-Night Screenings for 'Star Wars: The Last Jedi'

    After relatively smooth sailing abroad, Universal’s “Battleship” has hit some rough water Stateside. Pic earned $9 million at the domestic B.O. Friday and is navigating toward a $25 million opening weekend. For a film budgeted at a reported $209 million and returning from a $220 million-grossing int’l run, Uni appears to have mitigated the blow, […]

  • Donald Trump 'Mentally Unfit' to Be

    Donald Trump Is 'Mentally Unfit' to Be U.S. President, Rob Reiner Says

    After relatively smooth sailing abroad, Universal’s “Battleship” has hit some rough water Stateside. Pic earned $9 million at the domestic B.O. Friday and is navigating toward a $25 million opening weekend. For a film budgeted at a reported $209 million and returning from a $220 million-grossing int’l run, Uni appears to have mitigated the blow, […]

  • Tiffany Haddish Girls Trip

    Tiffany Haddish Joins Ike Barinholtz in Satirical Thriller 'The Oath'

    After relatively smooth sailing abroad, Universal’s “Battleship” has hit some rough water Stateside. Pic earned $9 million at the domestic B.O. Friday and is navigating toward a $25 million opening weekend. For a film budgeted at a reported $209 million and returning from a $220 million-grossing int’l run, Uni appears to have mitigated the blow, […]

More From Our Brands

Access exclusive content