Will Daytime Emmys land on HLN?

BradyThe National Academy of Television Arts & Sciences and cable network HLN had no comment this morning on a Broadcasting & Cable report by frequent Variety contributor Paige Albiniak that the Daytime Emmys would air on HLN this year.

Industry sources have noted the possibility on background, while indicating that there were more than a few i’s and t’s to dot and cross before the deal would be considered a lock.

The Daytime Emmys are headed to the Beverly Hilton on June 23 after a two-year sojurn in Las Vegas (with last year’s hosted by Wayne Brady, pictured). Their broadcast status has been frequently troubled, as Michael Maloney wrote for Variety last month. CBS, which aired the show in 2010 and 2011, is out of this year’s picture.

The idea that the kudofest could head to a Web-only future has been floated, but that’s not a popular one among the daytime folk.

From Maloney:

… “There’s not ‘appointment viewing’ when your show is on the Web,” says J.D. Roth, executive producer of ABC’s “The Revolution.”

“People will be glad it’s happening (if it ends up on the Web),” says “Days of Our Lives” co-executive producer Greg Meng. “But awards shows for Web series should be on the Web. Awards programs honoring the best of television should be on television.”

“The Young and the Restless” thesp Peter Bergman, who attended a non-televised Daytime Emmys in 1984, says there are advantages to not airing the show.

“The Directors Guild of America Awards isn’t broadcast on TV, and it’s the nicest awards I’ve ever been to,” he says. “It’s done very well.”

But then you lose the potential of promoting winners on the smallscreen. “The Doctors,” which debuted in 2008, won a Daytime Emmy in 2010.

“That probably brought a few eyeballs to (our) show,” says exec producer Carla Pennington.”A lot of soap fans watch the Daytime Emmys, and they are our demographic.”

Says Bradley Bell, executive producer and head writer of three-time defending champ in drama “The Bold and the Beautiful”: “I’d be happy either way. I love that it’s been on primetime all these years, but I wouldn’t mind losing some of the commercial aspects of the ceremony and bringing it back to celebrating daytime television.” …

Albiniak notes in her story that the proposed HLN deal would ideally be combined with a significant online partner, such as AOL.

Nominations for the Daytime Emmys, scheduled to be revealed today, have been postponed to Wednesday, which has been attributed to wanting to have the broadcast deal in place, as well as mumblings that there have been technical issues with the online voting.


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