538My latest piece for print Variety: a call for sanity.

Five thirty-eight a.m. is no time to be doing anything, least of all
delivering the most important news in the film world outside of the
Oscars themselves.

Yet once again, 5:38 a.m. Pacific time on Jan. 10
is exactly when the Academy of Motion Picture Arts & Sciences will
begin revealing the nominees for the 85th edition, once more taking news
of global interest and relegating it to where the sun don't shine.

The
early wakeup call announcing the nominations for the Oscars or other
awards shows — once justified so the news could be trumpeted on the
U.S. morning talkshows — has long since become unnecessary.

So let me offer a different call — a call to arms against pre-dawn insanity.

It's time to move the nominations announcement to primetime.

The
logic is so obvious that I feel I shouldn't have to explain. Reason 1:
5:38 a.m. Reasons 2 through 100: 5:38 a.m. (Yes, it's 8:38 a.m. on the
East Coast, but if AMPAS toppers want the Oscars to be the center of the
universe, they should set their clock to their Hollywood home base, not
Greenwich Village Mean Time.)

But to address the skeptics –
including some inside the Academy — let's be clear that this isn't
just about a reporter wanting extra moments of shut-eye. It's about the
Academy doing itself a favor. …

Read the entire piece here.

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