The Academy Awards are just two days away, and most people who cover the Oscars shudder at the notion of anything prolonging awards season. However, Twitter users can’t help but think this so-called season that eschews any changes in the weather might just stretch into March with the Shorty Awards. Sure, the Shortys don’t have the 84-year weight of history, but in four — ahem, brief — years, the Twitter-based awards show has grown to 1.6 million tweet votes for its latest voting period, which ran Jan. 4 through Feb. 17.
“The cultural impact of Twitter, Facebook, Tumblr, Foursquare and YouTube is already rivaling that of Hollywood,” said Greg Galant, cofounder of Sawhorse Media and creator of the Shortys. “But the movie business does have one thing going for it: an 84-year-old award that not everyone enjoys, but no one can ignore. We’re proud to present a comparison of what social media has been able to accomplish in just 4 years. Of course, we are looking to option the film rights to this infographic.”
Such luminaries as Neil Patrick Harris (@ActuallyNPH) and Conan O’Brien (@ConanOBrien) have won the trophy for earning the most Twitter votes as a Shorty Award finalist. This year, finalists, otherwise known as nominees in the biz, include Miley Cyrus (@MileyCyrus) and Demi Lovato (@ddlovato). The Shortys have abundant categories from which voters can choose.
Winners for this year’s Shorty Awards will be announced March 26 at the Times Center in New York City and will also stream live on the show’s website.
Sawhorse Media, a New York-based technology startup, produces the Shorty Awards, as well as Muck Rack — a destination for journalists on social media.