Kodak Trying Keep Close To Oscar Name

Although Eastman Kodak just received permission from the bankruptcy court to have its name removed from the theater at the Hollywood & Highland Center, it appears as though the film-stock company doesn’t want anyone to forget its relationship with the golden guy.  A press release touting that “seven of the nine best picture nominees were shot on Kodak film” feels a little wistful and sad, particularly when it’s titled “Kodak Media Notes — 84th Annual Academy Awards.” (“Hugo” and “Extremely Loud and Incredibly Close” were the two nominees that weren’t shot on Kodak film.)

It seems to put a punctuation mark on the fact that having Kodak’s name removed from the theater is the end of an era for the Oscars, the city of  Hollywood and for Kodak itself. Incidentally, Kodak has won nine sci-tech Academy Awards.

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