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2012 Emmys get posterized

64th Primetime Emmy Key Art

In the words of Jerry Seinfeld, that’s an awful big matzoball.

Here’s an excerpt of the official announcement of the 2012 Primetime Emmys key art from the TV Academy, that includes the precise dateline — as well as a history of the award itself.

NoHo Arts District, CA, July 17, 2012 – The Academy of Television Arts & Sciences has unveiled the key art for the 64th Primetime Emmy® Awards.  This year’s artwork is a clean, bold illustration of the Emmy statuette in a “heroic” stance as seen from above with a single dramatic burst of light shining over her right shoulder.  Emmy’s pose draws the eye upward through the electron ball, towards her name in a shimmering font that hangs in a royal blue nighttime sky.  This illustration is a tribute to the beauty of the Emmy statuette and the glamour of Emmy night itself.  It also symbolizes Emmy bringing the stars to this year’s awards celebrating excellence in television — the 64th Primetime Emmys on September 23rd. …

The Emmy statuette was created in 1948 when Television Academy founders ran a contest to design a trophy for their annual awards ceremony recognizing excellence in the newly-created television industry.  Engineer Louis McManus submitted the winning design that depicted a winged “muse of art, uplifting the electron of science.”  McManus’ wife was the model for the muse.  Television engineer and future (1949) Academy president Harry Lubcke suggested the statuette be called “Immy,” a nickname for the image-orthicon camera tube used in the technical development of television.  “Immy” was subsequently feminized to “Emmy.” …


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