You will be redirected back to your article in seconds

YouTube to charge fee for some content

Robert Kyncl addresses Abu Dhabi Media Summit

ABU DHABI — YouTube will start experimenting with charging subscription fees for some of its branded content following its partnerships, announced at Mipcom, with European TV content providers to feed 60 new channels.

“You will see us offer an option to all the channels that are our partners to start charging subscriptions for their content,” said Robert Kyncl, YouTube’s VP, global head of content, speaking at the Abu Dhabi Media Summit.

Kyncl added that the partners themselves — which at this stage include BBC Worldwide, Endemol and FremantleMedia — will decide if they want to pursue that traditional pay TV broadcasting business model.

“The majority will be ad-supported, and there will be some that will be paid,” he predicted during a panel titled “The War for the Living Room.”

As for YouTube’s advertising model, Kyncl said one option is for advertisers only to pay for the ads the public watch. “When that happens, they don’t mind paying more,” he noted.

The move sees YouTube continuing to encroach in territory traditionally occupied by broadcasters, now also adopting both their traditional content and pay TV business model.

That said, Kyncl emphasized that user-generated content remains absolutely central to the service, “our greatest gift,” he said.

He also proudly pointed out that in Saudi Arabia 50% of YouTube consumption takes place on mobile devices.

Asked what lies ahead, he said “for us the most exciting development is when you will be making selections from your phone and sending them to your TV. That is coming very soon.”

More Digital

  • Snapchat logos

    Snap Lays Off Recruiters as It Prepares for Slower Hiring (Report)

    ABU DHABI — YouTube will start experimenting with charging subscription fees for some of its branded content following its partnerships, announced at Mipcom, with European TV content providers to feed 60 new channels. “You will see us offer an option to all the channels that are our partners to start charging subscriptions for their content,” […]

  • Lockhart_Steele

    Vox Media Editorial Director Lockhart Steele Fired for Sexual Harassment

    ABU DHABI — YouTube will start experimenting with charging subscription fees for some of its branded content following its partnerships, announced at Mipcom, with European TV content providers to feed 60 new channels. “You will see us offer an option to all the channels that are our partners to start charging subscriptions for their content,” […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    ABU DHABI — YouTube will start experimenting with charging subscription fees for some of its branded content following its partnerships, announced at Mipcom, with European TV content providers to feed 60 new channels. “You will see us offer an option to all the channels that are our partners to start charging subscriptions for their content,” […]

  • Twitter outage

    Twitter to Ban Groups Promoting Violence, Hate Symbols

    ABU DHABI — YouTube will start experimenting with charging subscription fees for some of its branded content following its partnerships, announced at Mipcom, with European TV content providers to feed 60 new channels. “You will see us offer an option to all the channels that are our partners to start charging subscriptions for their content,” […]

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    ABU DHABI — YouTube will start experimenting with charging subscription fees for some of its branded content following its partnerships, announced at Mipcom, with European TV content providers to feed 60 new channels. “You will see us offer an option to all the channels that are our partners to start charging subscriptions for their content,” […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    ABU DHABI — YouTube will start experimenting with charging subscription fees for some of its branded content following its partnerships, announced at Mipcom, with European TV content providers to feed 60 new channels. “You will see us offer an option to all the channels that are our partners to start charging subscriptions for their content,” […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    ABU DHABI — YouTube will start experimenting with charging subscription fees for some of its branded content following its partnerships, announced at Mipcom, with European TV content providers to feed 60 new channels. “You will see us offer an option to all the channels that are our partners to start charging subscriptions for their content,” […]

More From Our Brands

Access exclusive content