YouTube to boost European channels biz

Google invests $200 million in marketing

Google will invest $200 million to market its YouTube video channels, and expand into Europe by funding several dozen more channels in the U.K. and France, according to a report in the Wall Street Journal.

Google is pleased with the results of the channels, which started rolling out this year. There are nearly 100 of them so far, launched with a wide variety of partners. Ten of the channels average more than a million viewers per week.

The WSJ said the company has secured $150 million of commitments from advertisers for commercials.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading