Google invests $200 million in marketing
Google will invest $200 million to market its YouTube video channels, and expand into Europe by funding several dozen more channels in the U.K. and France, according to a report in the Wall Street Journal.Google is pleased with the results of the channels, which started rolling out this year. There are nearly 100 of them so far, launched with a wide variety of partners. Ten of the channels average more than a million viewers per week. The WSJ said the company has secured $150 million of commitments from advertisers for commercials.
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