Company launches second season of its women's slate
Yahoo has unveiled three new web shows as it launches the second season of its women’s slate Monday, and as online players ramp up the volume ahead of the first ever digital content “new-fronts” in New York starting later this month, piggybacking on the traditional cable and broadcast upfront presentations.Nine companies including NBCUniversal and Disney Interactive will join new-fronts founding partners Yahoo, Google/YouTube, AOL, Microsoft and Digitas in presentations to advertisers from April 19 to May 2. Newbies include “The Yo Show on Yahoo!,” featuring entertainment news reporter Michael Yo, which launches today; “Style Studio with Rebecca Minkoff,” hosted by the fashion designer and starting in May; and a new version of “In the Dressing Room with Cat Deeley,” hosted by the fashion and TV personality, also starting later this spring. Yahoo also renewed five shows from the original women’s slate: “Let’s Talk About Love” with Niecy Nash; “Reluctantly Healthy” with Judy Greer; “Ultimate Surprises” with Cameron Mathison; “Chow Ciao!” with Fabio Viviani; and “Blue Ribbon Hunter” with Allison Fishman. Those all first debuted in October 2011. Other content includes Morgan Spurlock’s “Failure Club,” launched in November 2011, and “omg! NOW,” Yahoo’s daily entertainment news show.