Paya, Smugmug among those offering a marketplace

Apps help filmmakers rein in costs

Once a budding filmmaker completes a project using an iPhone or any other low-cost device, there’s always the struggle to get it seen and sold.

Many have turned to YouTube and Vimeo in hopes of going viral. Now several new sites have launched that are designed specifically as platforms for those looking to sell their wares. Smugmug functions as a hub for photographers; Paya.com is designed as a way to connect creators of stills and videos posted online — whether on Vimeo, YouTube, Facebook or elsewhere — to potential buyers of that content.

“Turn your existing video channels and social network into a store,” says the Paya website. Paya keeps 20% of the sales price and holds the funds until the sale is completed and the buyer is happy with the content they’ve purchased.

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