Warner’s app flap

Next-day offerings not meant for U.S.

Warner Bros. Digital Distribution had a big “never mind” moment last week when it released a new app with the tantalizing title “Day After U.S.”

The offering seemed to mark a 180-degree turn in the studio’s approach to making its hit shows available via digital platforms.

The app promised to offer users access via paid streaming or download to new episodes of Warner Bros. TV hits “The Big Bang Theory,” “Gossip Girl” and “The Vampire Diaries,” the day after episodes premiere in the U.S. The availability of a handful of newer episodes was meant to entice viewers to buy full seasons of shows.

As soon as the app went live, the next-day access immediately struck tech bloggers and others as a big deal for the studio.

Only problem was, the app was meant to be available only to users in Europe’s Benelux region, comprising Belgium, the Netherlands and Luxembourg. Hours after the app was released, Warner Bros. became aware that it was configured to work in the U.S. The studio quickly yanked it from the App Store and plans to re-release it today, with strict Euro boundaries firmly in place.

According to WB, the app also makes the pilot episodes of the three shows available for free — but only in the 29,000 or so square miles covered by the Benelux territories.

More TV

  • The Simpsons

    All the Thanksgiving TV Marathons You Can Binge This Weekend

    Warner Bros. Digital Distribution had a big “never mind” moment last week when it released a new app with the tantalizing title “Day After U.S.” The offering seemed to mark a 180-degree turn in the studio’s approach to making its hit shows available via digital platforms. The app promised to offer users access via paid […]

  • '89 Blocks' Set to Kick Off

    TV News Roundup: '89 Blocks' Set to Kick Off Fox Sports Films 'Magnify' Series

    Warner Bros. Digital Distribution had a big “never mind” moment last week when it released a new app with the tantalizing title “Day After U.S.” The offering seemed to mark a 180-degree turn in the studio’s approach to making its hit shows available via digital platforms. The app promised to offer users access via paid […]

  • The Chambermaid Ventana Sur Fest Traveler

    Ventana Sur Opens Shop for Latin American Film and TV

    Warner Bros. Digital Distribution had a big “never mind” moment last week when it released a new app with the tantalizing title “Day After U.S.” The offering seemed to mark a 180-degree turn in the studio’s approach to making its hit shows available via digital platforms. The app promised to offer users access via paid […]

  • This, photo shows the 21st Century

    Comcast, Disney Keep Focus on 21st Century Fox Assets Despite AT&T-Time Warner Battle

    Warner Bros. Digital Distribution had a big “never mind” moment last week when it released a new app with the tantalizing title “Day After U.S.” The offering seemed to mark a 180-degree turn in the studio’s approach to making its hit shows available via digital platforms. The app promised to offer users access via paid […]

  • Nancy Lesser HBO

    HBO Exec Nancy Lesser Sues TV Academy Over Broken Pelvis

    Warner Bros. Digital Distribution had a big “never mind” moment last week when it released a new app with the tantalizing title “Day After U.S.” The offering seemed to mark a 180-degree turn in the studio’s approach to making its hit shows available via digital platforms. The app promised to offer users access via paid […]

  • Scorpion-cbs TV Show

    How Scooter Braun Turned Luck With First Series 'Scorpion' Into Prolific TV Business

    Warner Bros. Digital Distribution had a big “never mind” moment last week when it released a new app with the tantalizing title “Day After U.S.” The offering seemed to mark a 180-degree turn in the studio’s approach to making its hit shows available via digital platforms. The app promised to offer users access via paid […]

  • Ted Sarandos Harvey Weinstein

    Netflix Won't Host Golden Globes Party With Weinstein Company

    Warner Bros. Digital Distribution had a big “never mind” moment last week when it released a new app with the tantalizing title “Day After U.S.” The offering seemed to mark a 180-degree turn in the studio’s approach to making its hit shows available via digital platforms. The app promised to offer users access via paid […]

More From Our Brands

Access exclusive content