Warner Bros. Flixter pacts with Viera smart TVs

App will let users access digital locker on Panasonic devices

Warner Bros.’ Flixster has inked a deal to be integrated into Panasonic’s line of Viera-branded smart TVs, as well as Blu-ray players.

Deal, announced at CES, in Las Vegas, means entertainment stored on UltraViolet’s digital locker will be accessible to stream on Panasonic’s hardware through the Flixster app.

Flixster claims more than 50 million downloads to date, and operates on Apple, Android and Blackberry devices. Users can also share their UltraViolet libraries with other members on their account.

“Bringing UltraViolet to the living room will make it easy for consumers to enjoy their UltraViolet-enabled movies and TV shows,” said Steve Polsky, president of Flixster. “One of the great benefits of UltraViolet is the ability to watch your content whenever and wherever you want. If you’re at a friend’s house with a Viera device, you can easily access your collection by simply logging into Flixster.”

Viera Connect is Panasonic’s Smart TV platform and enables on-screen apps to be accessed through an Internet connection.

“Panasonic’s Viera Connect Smart TV platform’s singular focus is to deliver to our consumers an extremely robust and interactive connected TV experience that can be customized and enjoyed on their large-screen HDTVs,” said Merwan Mereby, Panasonic’s VP of Interactive Content and Services. “Partnering with a Hollywood powerhouse like Warner Bros. Entertainment to integrate their highly popular Flixster movie application into our Viera Connect platform is another great step in our efforts to continuously drive the connected TV experience to a whole new level for consumers.”

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