You will be redirected back to your article in seconds

Vice buys iconic Brit magazine i-D

Plans to launch new video fashion site

Fast-growing Brooklyn media powerhouse Vice is pushing into fashion, acquiring iconic Brit style mag i-D to create an international fashion web channel and expand i-D’s traditional print and online auds.

The deal marries a leading digital youth brand with an influential fashion pub and is a rare acquisition for Vice, which prefers to grow internally. The two outlets said in a statement Tuesday they “already share a dedication to street, youth, and DIY culture.” Vice said it “will draw on its own transformation from a punk-zine into a digital powerhouse to build i-D’s online footprint.”

Terry Jones, who founded i-D in 1980, and his wife Tricia will remain partners and shareholders in the magazine and continue as “creative visionaries.” Its editorial and sales staff will join the Vice team.

Vice which owns a network of video-driven platforms for music, technology, sports, news, and travel, will use the acquisition to launch into digital fashion content. Thes new video-driven channel would explore “everything from high-end couture to the myriad of underground fashion scenes all over the world,” it said.

“Vice is so excited to work with the guys at i-D magazine, one of the only fashion publications in the world we actually respect. We know digital, i-D knows style, and together we’re going to give the world the gift of eye-catching, mind-blowing video-driven fashion content,” said Vice prexy Andrew Creighton.

More Digital

  • Snapchat logos

    Snap Lays Off Recruiters as It Prepares for Slower Hiring (Report)

    Fast-growing Brooklyn media powerhouse Vice is pushing into fashion, acquiring iconic Brit style mag i-D to create an international fashion web channel and expand i-D’s traditional print and online auds. The deal marries a leading digital youth brand with an influential fashion pub and is a rare acquisition for Vice, which prefers to grow internally. […]

  • Lockhart_Steele

    Vox Media Editorial Director Lockhart Steele Fired for Sexual Harassment

    Fast-growing Brooklyn media powerhouse Vice is pushing into fashion, acquiring iconic Brit style mag i-D to create an international fashion web channel and expand i-D’s traditional print and online auds. The deal marries a leading digital youth brand with an influential fashion pub and is a rare acquisition for Vice, which prefers to grow internally. […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    Fast-growing Brooklyn media powerhouse Vice is pushing into fashion, acquiring iconic Brit style mag i-D to create an international fashion web channel and expand i-D’s traditional print and online auds. The deal marries a leading digital youth brand with an influential fashion pub and is a rare acquisition for Vice, which prefers to grow internally. […]

  • Twitter outage

    Twitter to Ban Groups Promoting Violence, Hate Symbols

    Fast-growing Brooklyn media powerhouse Vice is pushing into fashion, acquiring iconic Brit style mag i-D to create an international fashion web channel and expand i-D’s traditional print and online auds. The deal marries a leading digital youth brand with an influential fashion pub and is a rare acquisition for Vice, which prefers to grow internally. […]

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    Fast-growing Brooklyn media powerhouse Vice is pushing into fashion, acquiring iconic Brit style mag i-D to create an international fashion web channel and expand i-D’s traditional print and online auds. The deal marries a leading digital youth brand with an influential fashion pub and is a rare acquisition for Vice, which prefers to grow internally. […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    Fast-growing Brooklyn media powerhouse Vice is pushing into fashion, acquiring iconic Brit style mag i-D to create an international fashion web channel and expand i-D’s traditional print and online auds. The deal marries a leading digital youth brand with an influential fashion pub and is a rare acquisition for Vice, which prefers to grow internally. […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    Fast-growing Brooklyn media powerhouse Vice is pushing into fashion, acquiring iconic Brit style mag i-D to create an international fashion web channel and expand i-D’s traditional print and online auds. The deal marries a leading digital youth brand with an influential fashion pub and is a rare acquisition for Vice, which prefers to grow internally. […]

More From Our Brands

Access exclusive content