Cabler offers free peeks of new shows
HBO is casting a wide net to lure viewers to both “Girls” and “Veep,” making the premiere episodes of both comedy series available to nonsubscribers.A day after their HBO debuts, “Girls” and “Veep” will go live on HBO.com, YouTube, DailyMotion, TV.com and multiple distributors’ free on-demand platforms. Also, “Veep” will be available free of charge on iTunes. “Girls,” from creator-writer-actress Lena Dunham, will launch on HBO this Sunday at 10:30 p.m. and will be seen for free April 16-May 14. The window for “Veep,” the political satire that stars Julia Louis-Dreyfus and was created by Armando Iannucci, rolls out April 23 – a day after its 10 p.m. debut – and continues with free viewings through May 21. Pay cabler is trying to give the two half-hour skeins plenty of exposure. HBO recently canceled comedies “Bored to Death,” “How to Make It in America” and “Hung” and is looking for some revitalization in the genre.
Follow @Variety on Twitter for breaking news, reviews and more