You will be redirected back to your article in seconds

U veers to Viggle to boost ‘Battleship’

App awards prizes to viewers

Viggle, a second-screen app that awards prizes to viewers for watching TV, has signed up its first movie studio as a client.

Universal Pictures will look to Viggle to support the upcoming release of “Battleship.” Viewers can win free tickets for opening weekend via Fandango for a week beginning May 14, four days before the movie is released.

“We’re excited to work with Universal,” said Kevin Arrix, chief revenue officer at Viggle. “We’re eager to demonstrate the true power for Viggle to drive tickets and box office.”

Viggle users can collect points for each show they watch and trade them in for prizes. While Viggle has made movie tickets available as prizes before, “Battleship” represents the first time a studio has bought in to promote a film for a specific time and supplemented with ads and trailers.

Launched by CKX founder Robert F.X. Sillerman, Viggle has drawn 625,000 registered users in three months of operation.

In the brief time it has been active, Viggle has shown some promising potential to drive awareness for TV shows. Viggle occasionally exceeded the social-media activity of Twitter and Facebook on nights in which select series aired, including “Gossip Girl,” “Smash” and “Bones, according to data from tracking firm Trendrr.

More Digital

  • Campfire Creepers Horror Series Arrives on

    ‘The Hills Have Eyes’ Director Alexandre Aja Goes VR With ‘Campfire Creepers’

    Viggle, a second-screen app that awards prizes to viewers for watching TV, has signed up its first movie studio as a client. Universal Pictures will look to Viggle to support the upcoming release of “Battleship.” Viewers can win free tickets for opening weekend via Fandango for a week beginning May 14, four days before the […]

  • cheddar logo

    Hulu Will Plug Cheddar's Flagship Financial Channel Into Lineup

    Viggle, a second-screen app that awards prizes to viewers for watching TV, has signed up its first movie studio as a client. Universal Pictures will look to Viggle to support the upcoming release of “Battleship.” Viewers can win free tickets for opening weekend via Fandango for a week beginning May 14, four days before the […]

  • jen wong

    Time Inc.'s Former President of Digital Jen Wong Joins Reddit as COO

    Viggle, a second-screen app that awards prizes to viewers for watching TV, has signed up its first movie studio as a client. Universal Pictures will look to Viggle to support the upcoming release of “Battleship.” Viewers can win free tickets for opening weekend via Fandango for a week beginning May 14, four days before the […]

  • Facebook Logo

    Oculus and Facebook Tweak Privacy Tools Ahead of GDPR Deadline

    Viggle, a second-screen app that awards prizes to viewers for watching TV, has signed up its first movie studio as a client. Universal Pictures will look to Viggle to support the upcoming release of “Battleship.” Viewers can win free tickets for opening weekend via Fandango for a week beginning May 14, four days before the […]

  • Beth MatthewsASCAP Pop Awards, Show, Los

    ASCAP Distributes $1 Billion to Members for the First Time

    Viggle, a second-screen app that awards prizes to viewers for watching TV, has signed up its first movie studio as a client. Universal Pictures will look to Viggle to support the upcoming release of “Battleship.” Viewers can win free tickets for opening weekend via Fandango for a week beginning May 14, four days before the […]

  • Sloane Stephens of the USA in

    Amazon Nabs U.S. Open Tennis Broadcast Rights for U.K., Ireland in Five-Year Deal

    Viggle, a second-screen app that awards prizes to viewers for watching TV, has signed up its first movie studio as a client. Universal Pictures will look to Viggle to support the upcoming release of “Battleship.” Viewers can win free tickets for opening weekend via Fandango for a week beginning May 14, four days before the […]

  • Mariale Marrero - CAA

    Bilingual YouTube Star Mariale Marrero Signs With CAA

    Viggle, a second-screen app that awards prizes to viewers for watching TV, has signed up its first movie studio as a client. Universal Pictures will look to Viggle to support the upcoming release of “Battleship.” Viewers can win free tickets for opening weekend via Fandango for a week beginning May 14, four days before the […]

More From Our Brands

Access exclusive content