TV Guide Mobile has launched the next generation of its TV companion app after the first iteration has resulted in more than seven million installations.
Second iteration centers on the Watchlist feature available both on TVGuide.com and the app. Watchlist allows users to add shows, sports teams, actors and movies to a list and aggregates content viewing options, be it TV, On Demand or streaming.
Currently used by more than 500,000 people, Watchlist has also proven to be a predictor of what programs might connect with viewers since users can add shows to Watchlist before they debut. Last year, eight of the top 10 shows on Watchlist were picked up to season including “New Girl,” “Once Upon a Time” and “Revenge.” Should the app and Watchlist feature continue to proliferate across the nation, Watchlist rankings on the list may serve as valuable business-to-business data on the future of a pilot before it airs.
The TV Guide Mobile app syncs with streaming services including ABC, CW, Hulu Plus, HBO Go, Crackle and iTunes. TV Guide said more video sources will be added in the coming weeks.
“This app is a game-changer for our users,” said Christy Tanner, exec veep and general manager of TV Guide Digital. “It’s a one-stop-shop… it provides users an easier way to manage all the ways they can watch TV. We want this app to be as useful and sticky as your weather app.”
TV Guide also sees the app as a chance for Web series on platforms like Hulu to gain additional eyeballs due to promo opportunities and app-to-app syncing.
Overall, TV Guide is pushing for digital as the future of the company. Over the last few years, online presences has gone from a few million unique visitors a month to over 25 million. While the traditional grid format for TV listings will remain a mainstay on TV Guide, Tanner emphasized the importance of the emerging “3D grid” that allows viewers to organize the multiple ways they can watch content.
TV Guide Mobile app is available for free download now.