$180 million deal will bolster company's online sports offerings
Turner Broadcasting has acquired digital sports group Bleacher Report in a deal said to be worth about $180 million.San Francisco-based Bleacher (B/R) and its mobile offerings will become part of Turner Sports. B/R delivers original sports editorial content to more than 10 million monthly unique visitors. The deal enhances Turner’s sports portfolio “and reflects our continuing commitment to bring fans greater content across all screens throughout the entire year,” said David Levy, prexy of sales, distribution and sports for Turner. “Bleacher Report was created to put fans first, and we are excited to integrate our innovative content publishing model and engaging multiplatform consumer digital media experience within Turner Sports’ world-class television and digital content portfolio,” said Bleacher Report CEO Brian Grey, who will also become senior VP for Turner Sports. Turner Sports currently manages digital properties on behalf of the NBA, NCAA and PGA, oversees ad sales for Nascar.com and has a strategic sales relationship with Yahoo Sports. Its digital portfolio currently reaches 86 million unique visitors a month. Turner Sports broadcasts a number of events year-round on TBS, TNT and TruTV, including the NBA, MLB, NASCAR, the PGA Championship and the NCAA Division I Men’s Basketball Championship. B/R’s editorial content is syndicated to a number of national and regional publishing partners including USA Today, Los Angeles Times, the Baltimore Sun, Philly.com, San Francisco Chronicle, Houston Chronicle and Seattle PI. More than 2 million fans subscribe to B/R’s sport and team email newsletters and more than a million users have installed its Team Stream mobile and tablet app.