Truli puts religious offerings online

Variety's Family Entertainment & Faith-Based Summit

Forget musty old Bibles and hard pews. When Truli launches July 9, the Christian Internet-based service streaming content ranging from sermons to music and films will bring the faith community firmly into the digital age.

It also marks the culmination of a two-year journey by founder and CEO Michael Solomon. “I started it because there’s this huge underserved market: over 100 million evangelicals in the U.S. alone, with over a billion globally in the next year or so,” says the syndication veteran and former president of Warner Bros. Intl. Television. “Everything I do is faith- and family-oriented. It’s a free service for the ministry and consumers, and our revenue model is advertising.”

Solomon, who has no partners in the venture and self-financed the start-up, says content will be distributed on tablets, smart phones and the Internet. “I’ve been in the syndication business for over 50 years and I’ve always been a pioneer, and this is the future of content delivery.”

Truli has already signed up churches all over the States, “so we have access to thousands of sermons,” he reports.

This content is then categorized and stored so users can access specific subjects in their archives and people can stream services and sermons in real time. Truli will also offer a music platform, allowing users to download Christian music 24/7, “giving exposure to a lot of Christian rock bands around the country,” he says. The service will also offer a film division “with family-approved films,” as well as channels for women and children.

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