Will enable ticketing, recommendations
Moving its business into a new social-networking realm, Ticketmaster has launched a fully functioning ticketing app on Facebook.
On the popular site, users will be able to browse events, purchase any Ticketmaster ticket directly, view events their Facebook friends are attending and RSVP to shows, read reviews and build an “I want to go” list of upcoming shows. App will also enable an “I just bought tickets” message on Facebook.
Significantly, the app delivers personalized “recommended events” by integrating listens from music services like Spotify and also based on the artists and sports teams a user has “liked” on the site.
Marc Hazan, Spotify’s global head of deal operations, said in a statement: “Spotify’s social integration with Facebook already gives music fans the ability to discover, enjoy and share more music than ever before. The integration of Spotify into Ticketmaster’s ‘Recommended Events’ takes this to the next level, creating a seamless experience for music fans, from discovery and sharing to the fun and excitement of the live event.”
With a flourish, Facebook announced a partnership with Spotify in September. But the close integration of the social network and the music streaming service — which includes the posting of Spotify plays on Facebook — initiated widespread complaints, forcing Facebook to enable a “private listening” function.
New Spotify users cannot sign up for the service without a Facebook account.
Ticketmaster exec VP of e-commerce Kip Levin said, “The Ticketmaster app on Facebook reaches our fans, in their social space where they already spend time, provides them another convenient ticket purchasing option and enables us to present them the most relevant suggestions for upcoming events.”