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Technicolor set to play vidgames with Rockstar

New unit will be based in India

PARIS– Technicolor is partnering with “Grand Theft Auto” publisher Rockstar Games to launch a high-end vidgame and animation production unit in India.

Dedicated to Rockstar Games titles, the branch will be staffed with Technicolor game artists and animators.

It will be based at Technicolor India in Bengalore, which worked on several Rockstar titles including “Red Dead Redemption,” “L.A. Noire” and “Max Payne 3.”

Paris-based Technicolor has not unveiled projects that will be developed under the new banner.

“This partnership reinforces Technicolor’s strong commitment and strategy to growing its art and animation business for the video game industry and we are proud to work with cutting edge industry leaders like Rockstar Games,” said Tim Sarnoff, prexy of Technicolor Digital Prods.

Jeronimo Barrera, VP of development at New York-based Rockstar Games said, “Technicolor was a fantastic resource for us during the development of Max Payne 3. We’re looking forward to building the partnership on future projects.”

Technicolor Digital Prods. produces CG animation for TV, direct-to-video, commercials, video games and location-based entertainment for DreamWorks Animation, Electronic Arts, Mattel, Nickelodeon, Sony Computer Entertainment America and Square Enix.

U.S. private equity firm Vector Capital took a 30% equity stake in Technicolor in June, injecting €191 million ($240 million) into the company. Technicolor said it would use the coin to cut its debt, estimated at $1.4 billion in late 2011, and implement its growth strategy.

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