Spotify reaches 20 million users

Streaming site accrues five million paying subscribers

Music streaming site Spotify has surpassed 5 million paying subscribers, with a million of them in the U.S., the company announced at a splashy press conference in New York today.

The site, which launched in the U.S. more than a year ago, now boasts 20 million total active users worldwide. While the majority of its users partake in the service’s ad-supported free tier, the fact that a full quarter have been converted to paying subscribers will be seen as an impressive step for the company.

Speaking at the event, Spotify topper Daniel Ek revealed that the company has paid $500 million to date in royalties, with half that amount having been dispensed in the last nine months. He also unveiled a spate of new features and tune-ups for the platform, most notably a social “follow” function that allows users to track what particular artists, friends or curators are sharing.

Yet the most intriguing moment occurred when Metallica drummer Lars Ulrich appeared onstage to announce that the band’s entire catalog would now be available on Spotify. Seated next to Spotify board member Sean Parker, Ulrich publicly buried the hatchet with his old nemesis; a dozen years ago, the drummer was among the first, and fieriest, critics of file-sharing site Napster, which Parker was then running.

Glassnote Records topper Daniel Glass also appeared to endorse the model, opining that streaming had not cannibalized the sales of Mumford & Sons’ “Babel,” which his label released in September. The conference closed with a performance from Frank Ocean, who racked up six Grammy nominations yesterday.

More Digital

  • Jeffrey Katzenberg Hand Imprint Ceremony

    Jeffrey Katzenberg: Harvey Weinstein Is a Monster, But Didn't Act Alone

    Music streaming site Spotify has surpassed 5 million paying subscribers, with a million of them in the U.S., the company announced at a splashy press conference in New York today. The site, which launched in the U.S. more than a year ago, now boasts 20 million total active users worldwide. While the majority of its […]

  • Ted Sarandos

    Netflix Plans to Release 80 Original Films in 2018

    Music streaming site Spotify has surpassed 5 million paying subscribers, with a million of them in the U.S., the company announced at a splashy press conference in New York today. The site, which launched in the U.S. more than a year ago, now boasts 20 million total active users worldwide. While the majority of its […]

  • tbh

    Facebook Acquires Anonymous Teen Networking App tbh

    Music streaming site Spotify has surpassed 5 million paying subscribers, with a million of them in the U.S., the company announced at a splashy press conference in New York today. The site, which launched in the U.S. more than a year ago, now boasts 20 million total active users worldwide. While the majority of its […]

  • Netflix Reed Hastings

    Netflix Adds 5.3 Million Subs in Q3, Beating Forecasts

    Music streaming site Spotify has surpassed 5 million paying subscribers, with a million of them in the U.S., the company announced at a splashy press conference in New York today. The site, which launched in the U.S. more than a year ago, now boasts 20 million total active users worldwide. While the majority of its […]

  • Alyssa Milano

    #MeToo: Social Media Flooded With Stories of Sexual Harassment and Assault

    Music streaming site Spotify has surpassed 5 million paying subscribers, with a million of them in the U.S., the company announced at a splashy press conference in New York today. The site, which launched in the U.S. more than a year ago, now boasts 20 million total active users worldwide. While the majority of its […]

  • Rhett McLaughlin and Link Neal

    Rhett & Link Gear Up for Expanded 'Good Mythical Morning' Show With YouTube Funding

    Music streaming site Spotify has surpassed 5 million paying subscribers, with a million of them in the U.S., the company announced at a splashy press conference in New York today. The site, which launched in the U.S. more than a year ago, now boasts 20 million total active users worldwide. While the majority of its […]

More From Our Brands

Access exclusive content