Publicist to tout streaming service's originals

Netflix has lured longtime Sony Pictures Television communications exec Karen Barragan to lead publicity efforts for its slate of original series.

Barragan will move to the streaming service next month after eight years at Sony, where she handled domestic and international consumer PR for series including NBC’s “Community” and AMC’s “Breaking Bad.” She also worked on other Sony programming efforts ranging from Crackle to “The Dr. Oz Show.” Before SPT, Barragan did stints at mPRM and BWR.

Hire comes on the heels of Netflix expanding its exec ranks as it ramps up with at least four new original launches through 2013. Last month, Netflix chief content officer Ted Sarandos shifted Cindy Holland from domestic TV licensing to lead original programming efforts under his oversight.

The streaming service has already launched Norwegian dramedy “Lilyhammer” and ordered a second season. Netflix has also teed up the revival of comedy “Arrested Development”; Jenji Kohan comedy “Orange Is the New Black”; Kevin Spacey starrer “House of Cards”; and Eli Roth horror series “Hemlock Grove” for next year.

It’s not the first time Netflix has brought an exec over from the conglom world. Netflix chief communications officer Jonathan Friedland came over from Disney in 2010.

Longtime Netflix publicist Steve Swasey ankled last month.

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