Pacts with In Demand, DirecTV cover 90% of market

SnagFilms has inked separate distribution deals with cable pay-per-view giant In Demand and Dish Network, rounding out the digital distrib’s cable VOD footprint in the U.S.

The In Demand piece puts SnagFilms’ 3,000-plus title library before Time Warner Cable, Cox and Bright House Networks customers, adding to existing deals with Comcast and Fios. The Dish pact, meanwhile, complements its existing deal with DirecTV.

With new deals in place, SnagFilms says its content now reaches nearly 90% of existing video-on-demand customers.

Pacts closed as SnagFilms welcomes new key execs: XM Satellite Radio vet Gary Hahn was named executive vice president of marketing; D. Scott Karnedy will develop revenue strategies for SnagFilms’ ad-supported and pay-per-view models as chief revenue officer; and Manik Bambha will serve as chief technology officer.

SnagFilms also last week launched the first movie streaming service to fully integrate with Facebook’s Open Graph application, allowing users to share what they’ve watched, rated or queued; and an iPhone/iPad app for website Indiewire.

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