Private equity firm to expand entertainment research company
producers, cable and broadcast networks. MarketCast was founded in the mid-1980s and acquired by Reed Business Information in January 2000. Reed Elsevier Group’s RBI unit is the parent company of Variety. “MarketCast continues to perform well, but as a company, RBI is increasingly focused on building paid content, whether in data, subscriptions, conferences or events, and we felt that MarketCast could best continue to thrive with existing management and a new owner for whom marketing research is a core priority,” said RBI Global CEO Mark Kelsey. William Wynperle, a partner in Shamrock Capital Advisors, called MarketCast “a terrific platform for us. We have been evaluating the entertainment marketing research space for several years and are excited to partner with a talented group with a great track record of providing thoughtful research to an impressive roster of clients.”
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