Distrify powers theater's VOD players

LONDON

Two of Scotland’s leading independent theaters have teamed up to offer a pioneering online viewing platform showcasing curated films, including new releases. The partnership is a first for U.K. exhibitors.

The move sees Glasgow Film Theater and Edinburgh Filmhouse offer online streaming through branded GFT and Filmhouse Players from November. The players are powered by video-on-demand service Distrify.

The trial scheme is supported by a £90,000 ($144,500) grant from Nesta’s Digital Research and Development Fund, Scotland, a partnership between Creative Scotland, Arts and Humanities Research Council and U.K. innovation foundation Nesta. The trial will run until the end of March 2013. The two theaters are looking for funding to extend the project indefinitely.

Films selected, including current and recent releases, and films yet to secure U.K. distribution, will be available to stream anywhere in U.K./Ireland with prices starting at $5.60. Titles announced include new release music doc “Sound it Out” and Japanese comedy-drama “Rent-a-Cat,” which will be available online alongside a theatrical release, and “Morgen,” which won four awards at the 2010 Locarno Film Festival, but has not received U.K. distribution.

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