Savic named CEO of MediaCom USA

New topper to start in early spring

Big media buyer MediaCom North America Thursday named Sasha Savic to the new position of CEO, MediaCom USA.

Most recently chief operating officer of Havas Media Group North America, Savic will start in New York in early spring reporting to MediaCom North America chief executive Harvey Goldhersz, who also serves as vice chairman and chief operating officer of MediaCom Worldwide.

”Ever since I became CEO of MediaCom North America a year ago, I knew I wanted to name a CEO for our U.S. operations,” Goldhersz said. ”I’m very happy to announce today that we’ve found precisely the right person for this important new position. Sasha is a strategic thinker and innovator with exactly the kind of extensive media agency credentials that MediaCom needs to lead our U.S. operation as we plan for 2012 and beyond.”

Savic will be responsible for the overall product, management and operation of all MediaCom activities in four U.S. cities, overseeing an agency with an estimated 700 employees and $6.4 billion in billings. Savic has also been EVP, Global Managing Director, for SMG/Publicis Groupe. Prior to that he worked in Europe and the U.S. for Universal McCann.

A native of Bosnia, Savic began his career as a founding member and producer of Youth Radio, the first independent radio station, in the former Yugoslavia.

More Digital

  • Courtesy of 8i

    Holographic Capture Startup 8i Plans to Lay Off Half of Its Staff

    Big media buyer MediaCom North America Thursday named Sasha Savic to the new position of CEO, MediaCom USA. Most recently chief operating officer of Havas Media Group North America, Savic will start in New York in early spring reporting to MediaCom North America chief executive Harvey Goldhersz, who also serves as vice chairman and chief […]

  • Sirius Logo

    SiriusXM Hit With Big Rate Hike by Copyright Royalty Board

    Big media buyer MediaCom North America Thursday named Sasha Savic to the new position of CEO, MediaCom USA. Most recently chief operating officer of Havas Media Group North America, Savic will start in New York in early spring reporting to MediaCom North America chief executive Harvey Goldhersz, who also serves as vice chairman and chief […]

  • Google Home Max

    Google Home Max Review: Want Some Bass With Those Smarts?

    Big media buyer MediaCom North America Thursday named Sasha Savic to the new position of CEO, MediaCom USA. Most recently chief operating officer of Havas Media Group North America, Savic will start in New York in early spring reporting to MediaCom North America chief executive Harvey Goldhersz, who also serves as vice chairman and chief […]

  • Erik Huggers Vevo

    Vevo CEO Erik Huggers Is Stepping Down

    Big media buyer MediaCom North America Thursday named Sasha Savic to the new position of CEO, MediaCom USA. Most recently chief operating officer of Havas Media Group North America, Savic will start in New York in early spring reporting to MediaCom North America chief executive Harvey Goldhersz, who also serves as vice chairman and chief […]

  • Facebook

    Facebook Adds Snooze Button to Mute Friends, Pages for 30 Days

    Big media buyer MediaCom North America Thursday named Sasha Savic to the new position of CEO, MediaCom USA. Most recently chief operating officer of Havas Media Group North America, Savic will start in New York in early spring reporting to MediaCom North America chief executive Harvey Goldhersz, who also serves as vice chairman and chief […]

  • vice_logo

    Disney Will Get More Vice After Acquiring 21st Century Fox's $70 Million Stake

    Big media buyer MediaCom North America Thursday named Sasha Savic to the new position of CEO, MediaCom USA. Most recently chief operating officer of Havas Media Group North America, Savic will start in New York in early spring reporting to MediaCom North America chief executive Harvey Goldhersz, who also serves as vice chairman and chief […]

  • Refinery29 - philippe-von-borries-justin-stefano

    Refinery29 Lays Off 34 Staffers in Latest Sign of Digital-Media Malaise

    Big media buyer MediaCom North America Thursday named Sasha Savic to the new position of CEO, MediaCom USA. Most recently chief operating officer of Havas Media Group North America, Savic will start in New York in early spring reporting to MediaCom North America chief executive Harvey Goldhersz, who also serves as vice chairman and chief […]

More From Our Brands

Access exclusive content