Dealmakers Impact Report 2012: Disrupters

On Twitter, he refers to himself as a Hollywood emigre (in 2004 he joined Amazon in Seattle) and tech exec. Since taking over the online retailer’s start-up production arm two years ago, Price has overseen an open call for scripts — garnering 11,000 screenplays and several thousand TV pilots to date. Some of these submissions have been optioned and — using an animatic format similar to a moving storyboard with some dialogue and music — are being tested with auds via Amazon’s signature data crunching tools. “The connectivity of the Web and the reduced costs of producing films create opportunities for people to do so much more in terms of creating entertainment and sharing their ideas and getting feedback,” Price said in a recent interview. Amazon Studios aims to produce full-length features (with a first-look deal with Warner Bros.) and TV series for distribution on Amazon’s streaming service. Price is evaluating about 23 film and 12 television projects, with audience input via Amazon Instant Video. And in October Amazon Studios moved beyond the video space and optioned its first book, Ania Ahlborn’s popular horror novel “Seed,” which has been a top seller for Amazon Publishing imprint 47North.

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