One of YouTube’s first homegrown talents is taking his act to Revision3.
Philip DeFranco, best known online as PhillyD, has signed with the San Franciso-based digital network, which will provide ad-sales and production support.
Since rising to fame on YouTube in 2006 with his irreverent monologues, DeFranco has amassed 2 million subscribers for his video channel.
“He’s one of the guys who created this medium and continues to be a real thought leader in the space,” said Ryan Vance, VP of programming at Revision3.
Landing DeFranco is a coup for Revision3, one of a growing number of firms taking part in a never-ending land grab for top YouTube attraction that can boost audience for their respective networks. DeFranco was one of the first entrants at a rival company, Maker Studios, but he left that outfit two years ago.
Revision3 has been on a signing spree over the past year, luring popular YouTube sensations including Epic Mealtime and TechnoBuffalo. Its audience of 23 million users has brought in top marketers including Ford, Sony and Netflix.
DeFranco is looking forward to exploring additional opportunities at Revision3 for new channels or shows. “I can use the help as far as growing outside of my show and using their great sales team,” he said. “Revision3 was the logical choice.”
“The Philip DeFranco Show” will make its debut on Revision3 at the upcoming Consumer Electronics Show.