The CW has licensed the seminal Web original series “Prom Queen” as the first offering of its digital studio, CWD.All 80 short-form episodes of the franchise–including the final season that hasn’t been seen in the U.S.–have been put on CWTV.com and the network’s Facebook page. “Prom,” which was produced by Michael Eisner-owned digital studio Vuguru, was one of the first short-form scripted series to find a mass audience on the Internet. The short-form murder mystery launched on MySpace in 2007; the fourth season, “Prom Queen: The Homecoming,” has only aired on Canadian television, in 2010. CWD is also producing a short-form series with entertainment-news site CelebTV that will focus on the actors on CW series, “CelebTV on the CW.” Episodes will post several times per week. The CW first announced CWD at its upfront in May under the oversight of Rick Haskins, executive VP of marketing and digital programs at the CW, with an eye on attracting the network’s young-skewing online-savvy auds. Two of the projects CWD unveiled as being in development in May are going forward so far, with “Stupid Hype,” which features “Hart of Dixie” star Wilson Bethel, scheduled to go online soon. A second series, “Gallery Mallory,” previously titled “Gallery Girl,” is expected to launch later this year. “Prom” isn’t the first revival of a Web classic at the CW. Earlier this season the network rebroadcast “Dr. Horrible’s Sing-Along Blog” on TV.
Data provided by:Nielsen Media Research (Preliminary Results)