OWN: The Oprah Winfrey Network announced on Wednesday a pact with the Huffington Post for a special section on the website dedicated to content from the channel.
It will feature content created and curated by writers and producers from OWN and Oprah.com specifically for the Huffington Post. The section will call upon the Huffington Post’s vast network of bloggers and community “to have a conversation around Oprah.com content,” the new partners said in a statement.
“We are thrilled to partner with Oprah Winfrey and OWN,” said Arianna Huffington, founder and head of the site, which is owned by AOL. “Oprah was about engagement and authenticity long before engagement and authenticity ruled the Web. And since those qualities are deeply embedded in the DNA of both OWN and HuffPost, I’m delighted that we’ll be working together to enlarge the conversation on living our best lives, as Oprah puts it.”
This partnership is a “great example of our innovative digital efforts to provide unique ways to engage with our viewers using online and social media platforms,” said Erik Logan, co-president of OWN.
OWN struggled since its launch in early 2011 but has picked up in the ratings this year.