Search is on for exec to lead Lat Am licensing

Netflix has promoted two of its own for key positions leading its domestic programming efforts while opening a search for someone to lead its acquisitions in Latin America.

Cindy Holland will oversee original series; Netflix has made such originals a key component of its business, having already launched one, “Lilyhammer,” with four more to come next year. A 10-year veteran of the company, Holland will step away from domestic TV licensing, which will become the responsibility of Jason Ropell, who joined Netflix last year from NBCUniversal.

Ropell already managed acquisitions for Canada, which he will continue to lead, and Latin America, which will be turned over to a new hire Netflix is looking to make.

Both execs will report to Netflix chief content officer Ted Sarandos, who has spearheaded original programming with assistance from Holland.

“Cindy has worked closely on every aspect of our original series launches. Given how important originals are to our future success, we are thrilled to have her in this position,” Sarandos said. “We are also delighted to give Jason an important role in our biggest market.”

The reshuffle is a testament to the growth Netflix is experiencing on both the original and acquisitions side of its content business both in the U.S. and abroad.

Continuing to report to Holland will be Peter Friedland, director of original series, who joined Netflix last year from Tom Hanks’ shingle Playtone.

Having already launched “Lilyhammer,” Netflix has teed up the revival of comedy “Arrested Development”; Jenji Kohan comedy “Orange Is the New Black”; Kevin Spacey starrer “House of Cards”; and Eli Roth horror series “Hemlock Grove” for next year.

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