Netflix searching for new CMO

Becker, Friedland upped in exec shakeup

Netflix is searching outside the company for a new chief marketing officer, the streaming service announced Friday.

Leslie Kilgore, who held the position for the past 12 years, is being elevated to the Netflix board as a non-executive director. Jessie Becker, currently VP of marketing, will step in as interim CMO.

“Leslie has been instrumental in our long-term success and our recent return to solid growth,” said Netflix CEO Reed Hastings. “We are delighted she is joining our board of directors and will continue to be a key part of Netflix.”

The search for a replacement for Kilgore comes as Netflix shakes off the most turbulent period in the company’s history. Disastrous decisions involving its pricing and DVD business left many on Wall Street with the impression the company was tone deaf to the marketplace; bringing in fresh blood to a consumer-facing executive position could help rectify the problem.

Before joining Netflix, both Kilgore and Becker did long stints at Amazon; Becker has been with the company almost as long as Kilgore.

In addition, Netflix made a change on the corporate communications side, elevating Jonathan Friedland from senior VP to chief communications officer. Friedland joined Netflix nearly a year ago from Disney.

Both Becker and Friedland report to Hastings.

Netflix will announce its fourth-quarter earnings on Jan. 25.

More Digital

  • Twitter COO Anthony Noto Exits Take

    Twitter COO Anthony Noto Exits to Take CEO Job at SoFi

    Netflix is searching outside the company for a new chief marketing officer, the streaming service announced Friday. Leslie Kilgore, who held the position for the past 12 years, is being elevated to the Netflix board as a non-executive director. Jessie Becker, currently VP of marketing, will step in as interim CMO. “Leslie has been instrumental […]

  • Banijay Group Acquires Digital Company Shauna

    Banijay Group Acquires Digital Company Shauna Events

    Netflix is searching outside the company for a new chief marketing officer, the streaming service announced Friday. Leslie Kilgore, who held the position for the past 12 years, is being elevated to the Netflix board as a non-executive director. Jessie Becker, currently VP of marketing, will step in as interim CMO. “Leslie has been instrumental […]

  • Netflix Execs Call Film Critics 'Disconnected'

    Netflix Execs Call Critics 'Disconnected' for Bashing 'Bright' Film

    Netflix is searching outside the company for a new chief marketing officer, the streaming service announced Friday. Leslie Kilgore, who held the position for the past 12 years, is being elevated to the Netflix board as a non-executive director. Jessie Becker, currently VP of marketing, will step in as interim CMO. “Leslie has been instrumental […]

  • Netflix lobby

    Netflix Execs Say They’re Not Afraid of Disney’s Streaming Service

    Netflix is searching outside the company for a new chief marketing officer, the streaming service announced Friday. Leslie Kilgore, who held the position for the past 12 years, is being elevated to the Netflix board as a non-executive director. Jessie Becker, currently VP of marketing, will step in as interim CMO. “Leslie has been instrumental […]

  • Bright Netflix

    Netflix Blasts Past Q4 Subscriber-Growth Expectations, Shares Soar to All-Time High

    Netflix is searching outside the company for a new chief marketing officer, the streaming service announced Friday. Leslie Kilgore, who held the position for the past 12 years, is being elevated to the Netflix board as a non-executive director. Jessie Becker, currently VP of marketing, will step in as interim CMO. “Leslie has been instrumental […]

  • Rupert Murdoch

    Rupert Murdoch: Facebook Should Pay Publishers Just as Cable Operators Pay for TV

    Netflix is searching outside the company for a new chief marketing officer, the streaming service announced Friday. Leslie Kilgore, who held the position for the past 12 years, is being elevated to the Netflix board as a non-executive director. Jessie Becker, currently VP of marketing, will step in as interim CMO. “Leslie has been instrumental […]

More From Our Brands

Access exclusive content