You will be redirected back to your article in seconds

NBCU launches bilingual ‘Mujer de Hoy’

Telemundo, iVillage partner for on-air, online show

NBCUniversal is bringing together two of its brands to target female Hispanics online.

Telemundo and iVillage have teamed up for “iVillage Mujer de Hoy,” a bilingual joint venture that will reside on their respective dotcoms as well as become a recurring segment on the Spanish-language broadcaster’s morning show “Levantate.” The new property will be built off an existing Spanish-only channel on Telemundo.com.

NBCU is betting “Mujer” can tap what it projects to be an underserved market of 16 million U.S. Latinas with focus on areas of interest to them, including food, fashion and family.

“Telemundo knows Latinas, and in partnering with iVillage to create a new destination for Hispanic women, we are able to expand the reach across the acculturation spectrum, in both Spanish and English,” said Peter Blacker, exec VP of digital at Telemundo.

The cross-platform approach to “Mujer” will mean the channel’s editor will make appearances on “Levantate” to discuss matters raised on the website, and also take to social media to continue the conversation. Synergies between both brands’ content capabilities will also include adaptations of regular features found on the femme-skewing website.

More TV

  • THE BACHELOR WINTER GAMES - Is

    'Bachelor Winter Games' Cast Talks Surprise Engagement, Finding Love in Four Episodes

    NBCUniversal is bringing together two of its brands to target female Hispanics online. Telemundo and iVillage have teamed up for “iVillage Mujer de Hoy,” a bilingual joint venture that will reside on their respective dotcoms as well as become a recurring segment on the Spanish-language broadcaster’s morning show “Levantate.” The new property will be built […]

  • Oscar-Nominated Film Editor Edward Abroms Dies

    Oscar-Nominated Film Editor Edward Abroms Dies at 82

    NBCUniversal is bringing together two of its brands to target female Hispanics online. Telemundo and iVillage have teamed up for “iVillage Mujer de Hoy,” a bilingual joint venture that will reside on their respective dotcoms as well as become a recurring segment on the Spanish-language broadcaster’s morning show “Levantate.” The new property will be built […]

  • Nashville

    'Nashville' Sets Series Finale Date on CMT

    NBCUniversal is bringing together two of its brands to target female Hispanics online. Telemundo and iVillage have teamed up for “iVillage Mujer de Hoy,” a bilingual joint venture that will reside on their respective dotcoms as well as become a recurring segment on the Spanish-language broadcaster’s morning show “Levantate.” The new property will be built […]

  • Saban Media Center Television Academy

    Television Academy Sets New Standards of Professional Conduct

    NBCUniversal is bringing together two of its brands to target female Hispanics online. Telemundo and iVillage have teamed up for “iVillage Mujer de Hoy,” a bilingual joint venture that will reside on their respective dotcoms as well as become a recurring segment on the Spanish-language broadcaster’s morning show “Levantate.” The new property will be built […]

  • THE VOICE -- "Blind Auditions" --

    'The Voice' EP Talks Season 14 Changes: Kelly Clarkson, a Block Button and a 'Save' Option

    NBCUniversal is bringing together two of its brands to target female Hispanics online. Telemundo and iVillage have teamed up for “iVillage Mujer de Hoy,” a bilingual joint venture that will reside on their respective dotcoms as well as become a recurring segment on the Spanish-language broadcaster’s morning show “Levantate.” The new property will be built […]

  • Taye Diggs

    Taye Diggs Joins April Blair-Spencer Paysinger Pilot at CW

    NBCUniversal is bringing together two of its brands to target female Hispanics online. Telemundo and iVillage have teamed up for “iVillage Mujer de Hoy,” a bilingual joint venture that will reside on their respective dotcoms as well as become a recurring segment on the Spanish-language broadcaster’s morning show “Levantate.” The new property will be built […]

  • TV News Roundup: 'Drunk History' Renewed

    TV News Roundup: 'Drunk History' Renewed for Season 6 at Comedy Central

    NBCUniversal is bringing together two of its brands to target female Hispanics online. Telemundo and iVillage have teamed up for “iVillage Mujer de Hoy,” a bilingual joint venture that will reside on their respective dotcoms as well as become a recurring segment on the Spanish-language broadcaster’s morning show “Levantate.” The new property will be built […]

More From Our Brands

Access exclusive content